Check out this podcast discussing how design thinking and the power of the voice of the customer can drive change and foster innovation not only for enterprise but small business as well. Listen during your commute!
While the idea of using a podcast to tell a story is nothing new as of late, they’re not being used internally at the enterprise level to bring customer stories to life. Yet what we find most intriguing about them is they lure the internal audiences that are typically the most difficult to acquire (decision makers, executives), simply because it frees them up to consume the content during timeslots where their eyes can be doing something else (e.g., driving, running, or yes – relaxing on a beach). Read on for a real world example!
At STORYLINE, we are using customer stories to deliver new ways of thinking and unlock new ways of working. The power of storytelling has been known for centuries and yet research into customers has largely gone away from it in favor of analytics and structured data. There are the reasons to believe in customer stories as they pertain to customer insight. Read on to learn more!
Customers today are more empowered than ever. In response, companies are becoming more and more customer-focused. With so much attention going to the customer, we worry companies are missing the bigger picture. Unless you set your employees up for success, it doesn’t matter what you want to build for the customer; your employees won’t get you where you want to go. Read on to learn how companies can overcome this challenge!