We generate customer insight that is actionable and connect companies with their customers in meaningful ways.


A Design Mindset For Market Research

Our client partners approach us when they have identified a compelling market opportunity and they require a deeper, customer-focused investigation to inform the development of new products, services and business strategies. Our process stems from a design mindset, and so is rooted not only in a need to better understand and empathize with customer needs, desires and motivations, but also to identify opportunities to take specific action.  

1:  discover

We first seek to better understand client opportunities through a customer-centric lens. We do this by engaging customers in environments where they live, work and play to uncover the motivations that are driving their attitudes and behaviors.


2:  analyze

We ground the foundation for our deliverables in the voice of the customer, keeping our content rich and authentic. We take great care in framing what customers' lives are like today and what they want most out of tomorrow. 


3:  profile

We simplify the narrative of your customer's world via personas and storyboards. This enables stakeholders to better understand the keys to unlocking their customers and to take meaningful action during ideation.

4:  ideate

We apply principles of Design Thinking to our deep qualitative market research, making our work immediately actionable. Collaborative workshops involving not only client stakeholders and our creatives but customers as well open doors to co-create the products and services of tomorrow.


5:  report

We recognize the need for our clients to socialize the customer story and outcomes to key internal audiences. To this end we employ visual frameworks, walkthroughs and unique mediums to tell the customer story in such a way that it drives employee and executive engagement. 


6:  amplify

We extend the reach and influence our clients have over their internal audience. Giving them the keys to unlocking their customers is just the first step. With  podcasting, video production and more, we help keep our clients engaged with their internal stakeholders for the duration. 


From Insight To Action



generating insight

Every customer comes from a different background which has shaped their view of the world and therefore their perception of your products and services. It creates a lot of complexity which simply isn't visible on the surface. As a result, you can't understand the true nature of your customers until you explore the environments where they live, work and play. We connect you with your customers in a meaningful way.

  • Video Capture
  • Prototype Testing
  • Virtual Interviewing
  • Longitudinal Studies
  • Ethnography
  • In-Depth Interviewing (IDIs)
  • Ride-Alongs
  • Shadowing & Observation
  • Experience Mapping


Our framework for analysis of the customer story is just as rich and complex as the customer's world; and rightly so. Through a rigorous approach, leveraging the voice of the customer, we establish a foundation for a storyline in which no customer need gets left behind. From there, we surface the keys to unlocking your customers needs and desires via frameworks that establish hierarchies and distill the greater narrative into rich, audience-friendly tools.

  • Experience Models
  • Collaborative Workshops
  • Competitive Market Analysis
  • Personas
  • Journey Maps
  • Storyboarding


Our process is wired for action. To this end, we ensure the insights and frameworks generated are positioned to empower you to drive change within your organization; establishing a common ground with the voice of the customer. You will generate buy-in from key stakeholders during ideation, regardless of each individual's background, discipline or agenda, and sustain that momentum with our services that extend the experience.

  • Emotion-Charged Decks
  • Media Libraries
  • Custom Analyst Inquiries
  • Ideation Workshops
  • Co-Creation Workshops And Activities
  • Podcasting

Our Clients

Industry Expertise

  • Agriculture
  • Banking
  • Clinical Applications
  • Consumer Electronics
  • Consumer Products & Services
  • Financial Services
  • Internet of Things (IoT)
  • Manufacturing
  • Media
  • Pharmaceutical
  • Veterinary Care
  • Womens Healthcare
  • Food & Beverage
  • Gaming
  • Healthcare
  • Industrial Products & Services
  • Information Technology (IT)
  • Insurance


Interested in working together?





175 Water Street, Suite 3

Exeter, NH 03856



How To Find Us:

A few steps down Water Street from the gazebo in the heart of Exeter, you will find the entrance to our offices on the right between D2 Java (for authentic coffees) and Stillwell's Riverwalk (for fabulous ice cream)! You will find us on the second floor.


Interested in working @ STORYLINE?