One thing we evangelize with our clients is every negative moment in an experience is an opportunity. This is key for our audiences because simply evaluating an experience is not enough; developers need specific direction and with our approach we are effectively constructing a 'to-do list' of moments that are primed for ideation. Read on to learn how negative moments in an experience can actually become springboards to opportunities to make your product or service experience more relevant and impactful with customers; and therefore more differentiated in the marketplace.