One thing we evangelize with our clients is every negative moment in an experience is an opportunity. This is key for our audiences because simply evaluating an experience is not enough; developers need specific direction and with our approach we are effectively constructing a 'to-do list' of moments that are primed for ideation. Read on to learn how negative moments in an experience can actually become springboards to opportunities to make your product or service experience more relevant and impactful with customers; and therefore more differentiated in the marketplace.
Obsessed With Your Customers? Don't Forget Your Employees
Customers today are more empowered than ever. In response, companies are becoming more and more customer-focused. With so much attention going to the customer, we worry companies are missing the bigger picture. Unless you set your employees up for success, it doesn’t matter what you want to build for the customer; your employees won’t get you where you want to go. Read on to learn how companies can overcome this challenge!
Where Surveys & Focus Groups Fall Short
How should you engage your customers? Which is the most meaningful path to take? There are a number of research methods with which to engage customers, and it's important to understand the value and shortcomings of each as they pertain to reacquiring your North Star. Read on to learn of our preferred methodologies that provide an authentic, insider's view into the specific details and emotional content leaders and implementation teams need in order to right the ship.